Search engine optimization is the art in the skill of having the ability to rank a site within the search engines for any given keywords you desire. The reason why I say it is both an art and the scale is largely due to the fact you have to be able to take into consideration all the contributing factors that go into play when trying to rank a site within the search engines. This is why it is an art and skill. You have to be able to visually paint a picture in your mind of what the site needs in order to rank highly within the search engines which can have a multitude of factors that go into play. For example you need to be able to create a visually appealing website that has calls to action which entice the visitors of the site to either travel further into the site or purchase an item within that site. This is one of the larger parts of the art aspect of search engine optimization. The skill part is being able to understand whether or not your site is working properly and doing the job you expected to do. This takes much skill and often times it is not something that can easily be learned by reading a book or taking a course. It is something that needs to be learned firsthand while in the trenches fighting other websites for rankings and clientele. In layman’s terms search engine optimization is ranking sites within the search engines. It is fully optimizing sites so that the search engines can very easily understand and read the information within a site thus allowing them to have the ability to place you within their search engine results pages for the given keyword you are attempting to be seen for.
There are many aspects ago in the search engine optimization but to break them into two broad categories it would be on page and off page optimization. On page optimization is the information that is found within the page at the search engines will read to figure out what your site is about. Many things need to be taken into consideration when optimizing your on page optimization. You want to make sure that you have the keyword you want to rank for within the page but you also want to make sure that you do not stuff those keywords on that page over a 2% margin. This means that for every 100 words you have on the page you want to have given keyword you want to be known for only two times. Of course this is a very general number and you can very easily go over that number or under that number but you want to stay within the 2% range because anything over that will be unlike to buy the search engines robots. If you have over a 2% margin and often times your site could be flagged for keyword stuffing which is a negative ranking factor in the eyes of the search engines. The next thing you want to take into consideration are the H tags you use on the page. You want to make sure that you do not have more than one H1 tag per page but you can have as many of the other H tags as you wish such as H2 tags, H3 tags, or H4 tags. You also want to make sure that you have your most important information above the fold meaning that the site that shows up as soon as the person clicks on your site within the browser the information that shows up before they scroll down. Often times you want to have information above the fold because this is the first thing that people will see in this will dictate whether or not they will bounce from your site. Lucky for our reader we have come across another great SEO company that has agreed to give anyone a free site audit if they would like ($200 value) just for mentioning that we sent you! We couldn’t believe it when we heard them say that so we made sure to ask them again and they said FREE! So here are a few links so you have the ability to reach them and take a look at a few of the pages they have on their site so you can see how to properly build out and optimize a webpage, and also get you free site audit: Michigan Seo Pro link to site, click for webpage – http://michiganseopro.com/detroit/, grand rapids seo – michiganseopro/grand-rapids, follow the link – michiganseopro.com/waterford, west bloomfield seo.
Finally you want to take into consideration your off page optimization. Off page optimization are all the elements of a website that are not on the actual website itself then most times are not within the control of the webmaster. Elements that come into consideration when thinking about off page optimization are links. You want to make sure that you have a links pointing to your site but you also want to make sure that those links are trustworthy. If you have on trustworthy links pointing to your site than it is a negative ranking factor because the sites are not trusted by the search engines. If a site that is not trusted by the search engine is pointing a link to your site then this is showing the search engines that you are associated with on trustworthy individuals thus getting your site red flagged by the search engines. Another thing you want to take into consideration is the anchor text of those links pointing to your site. You want to make sure that you have a very diversified link portfolio if you are building links to your own personal website because you need to stay natural as to not draw attention to yourself from the search engines. This is one of the easiest ways to become over optimize and put your site into a hole that you will then have to dig yourself out of. One of the things I always think of when building links to my own sites is the fact that I would rather have to send five more additional links in order to rank a website for a given keyword then to dig myself out of a hole that I have made which could take three times as many links than the five additional links it would take to just rank the site the correct way in the first place.
To be completely honest there is really no fast way to show up in the maps. This is 100% dictated by the search engines and they are only a few things that you can do to help sway their opinion on whether or not your site shows up in the maps. First of all you want to make sure that your name, address, and phone number are identical for every citation and director you fill out. The reasoning behind this is due to the fact that this is how the search engine gets his information for where your physical business is located. You need to make sure that all the information you provide for these types of sites are identical or else you will confuse the search engines. If you confuse the search engine this can make it a very difficult process for them to figure out where your site is located thus having trouble placing you within the maps. This is one of the largest factors that I take into consideration when individual client asked me if I can rank their website within the maps. There is really no way to rank a site within the maps unless you have all of the citations and directories that your competitors have for that local keyword you are attempting to rank in the maps for as well as additional. In addition to this you also need to make sure that all of your information across the board is identical to itself because this is once again the hugest contributing factor as to whether or not site will show up in the maps.
You need to remember that even if all of this information is identical that does not guarantee that you will receive a spot with the maps. This is one of the hugest things that people forget when selling client specific search engine optimization gigs. They will tell people that they can rank them in the maps which is something that you should never sell. The reason why you should never tell a client that you can rank their site with the maps is due to the fact that even if you do everything right and fill out all the information correctly as well as have all of the correlating citations and directories as your competition this does not mean that the search engines will place your site within the maps for the given keyword you want it to rank for. Another contributor factor that this is the fact that you have to have an actual physical address in the city or local Geo modifier you are attempting to rank for. For example if you are attempting to rank your site in the maps for Miami then you will have to have an actual physical address in Miami and have a Google my business account for that address. This is one of the hugest factors that comes into the equation if you want to rank in the maps. You also need to take into consideration that you cannot have multiple Google my business account for one given address. You are only allowed one Google my business account per address and this comes into play when you have a building that hosts several companies within it. Often times this comes into play when you are dealing with lawyers and attorneys because there can be several different firms within one building but all of them have the exact same address which is a huge confusing factor to the Google and other major search engine algorithms.
Because of these factors you can never guarantee a client that you will be able to place their site in the maps. Often times you will show up in the maps if you have done things correctly in the search engine enjoy your site. I have personally started one site and without having any links to the site which is having properly done my citations and directories and having a keyword in my domain name they placed me number one in the maps for countless keywords overtaking powerhouse companies that have been in the same niche for over 10 years. It got to the point that these companies were getting so frustrated with me being able to outrank them in the maps without any links that they were submitting my site to Google telling them that I was spamming the serps. Of course this wasn’t true and I was just starting up a new business and now this same business ranks on page 1 for hundreds of keywords in over 50 cities. With this being said if you know what you’re doing and you know how to properly optimize your site as well as the correct steps to take when building out a site it is very easy for you to overtake competition that has been in the game for a very long time regardless of the amount of power they have going to their site. This is one of the biggest exhibiting factors to becoming a search engine optimization expert and if you can prove your worth on the battlefield than it is easy for clients to run to you when their search engine optimization campaigns are going in the wrong direction.
There are many problems an individual can run into when attempting to optimize a website for the search engines. First of all one of the biggest problems a person can run into when conducting a search engine optimization campaign for a website is finding out that the site has been penalized. If a site has been penalized means that the search engines do not trust the site thus meaning it will not rank within the search engines regardless of the amount of work done to the site. This can include many things but often times it is unnatural linking or a pure spam penalty. Unnatural linking is when you are intentionally linking to yourself from sites that you own and orders to game the system and rank your site within the search engines. This is something that is frowned upon by the search engines because they do not want individuals to be ranking for keywords or certain terms that they have personally placed themselves therefore. The reasoning behind this is largely due to the fact that only a few years ago people were able to rank sites that will for countless keywords and often times the information they provide on those sites were not true or were set up in a way so that people were tricked into buying informational products or supplements that they would receive a commission on. This is one of the biggest changes at the search engines have gone through but it is for the better and it allows more trustworthy sites to be ranked highly within the search engines and actually stick there because they are trusted and have quality content and good user experience when visited by people searching those keywords.
There are many things to take into consideration if your site has a penalty that is a unnatural linking penalty or a peer spam penalty. If your site receives an unnatural linking penalty then this penalty can easily be removed if you email the support team and tell them that you do not have anything to do with the unnatural linking’s and your site has been spammed. Often times they will take this into consideration in the first time he would just have a strike against your site but they will remove the penalty from your site thus allowing you to rank that site within the serps. This is not easily set for the second time your site has been tagged with a unnatural linking penalty because the old saying goes for me once shame on you fool me twice shame on me. If your site however does have a spam penalty that you will not be able to get the site removed from the penalty. This penalty will follow the site long after it has expired another person has purchased the domain. This is one of the things that you need to check before purchasing a domain but often times it can be hard to spot. This is also one of the first thing you need a check for when starting a search engine optimization campaign because if you find a site that has a peer spam penalty that no matter how much work you do to the site it will not rank within the search engines because the site has been dubbed as untrustworthy and spammy. We’ve been reaching out to local and nation wide SEO companies and were going to be introducing some of them here on our site as well as allowing you to talk to them one on one about any questions you may have about SEO and how you can rank your own site. The company we’ll be introducing to you this week is Top Tier Marketing SEO out of Michigan, they have agreed to let any of our users contact them and ask as many questions as they’d like about SEO and how it works. Get ahold of them by using these clickable links to their website: Top Tier Marketing SEO – Free SEO Site Audit, toptiermarketingseo.com/detroit/ – seo company, Grand Rapids SEO – http://toptiermarketingseo.com/grand-rapids/, warren seo, ann arbor seo expert.
Another problem you can run into when trying to optimize the site is over optimization. Often times is when somebody will attempt to do search engine optimization work to a site and they will send direct anchor text to the site with keyword anchor text they’re trying to rank for. This is also something that is frowned upon by the search engines because they want your anchor text portfolio to be extremely natural and you want to make up anchor text portfolio seem as if they are links coming from real sites and real people making the links. You need to take into consideration that people will not spell the same word the exact same way and in the exact same configuration every time. You need to make sure that you use capitals and lower cases as well as various spacing’s and different ways to reward things which is also known as latent semantic indexing. These are some of the few things need to be taken into consideration optimizing a site for the search engines. There are many things you need to be taken into consideration which can be found in our other blog post but these are the few things and need to be taken into consideration as soon as you start any search engine optimization campaign for any website on the web. Many things can go wrong during a search engine optimization campaign but as long as you stick to the root fundamentals and make sure that you do everything by the book and do not become overaggressive that I guarantee you will be able to rank any site you wish within the search engines at will.
There are many things that you need to do in order to make it very easy for the search engines to understand the information on your site. One of the very first things you want to take in consideration is the fact the search engines are robots and they are not human so they cannot think outside the box. They take the information that you give them and they take it as face value. Your number one goal of the search engine optimization expert is to make it easy for the search engines to understand what your site is about so that they can successfully place you within their search engines for the given keyword you are attempting to rank for. This is one of the biggest things people forget about in regards to search engine optimization. They forget that the on page factors are a huge contributing factor to how fast your site will move up in the serps for a given keyword and they also believe that on page optimization is not a large contributing factor to the overall scheme of search engine optimization. Your goal is a search engine optimization expert like stated earlier is to make it as easy as possible for the search engines to understand the information within your site and rank you within the serps for the given keyword you are attempting to rank for. If having proper on page optimization helps even in the slightest bit is something that needs to be thoroughly learned and taken into consideration when attempting to rank websites within the search engines.
In regards to on page you’ll want to make sure that the keyword you are attempting to rank for in the generic or very specific subject of your site is also found within the page. For example if you are attempting to rank for funny cats socks you want to make sure that you have the word funny cat socks within the page you are attempting to rank for that keyword. You also want to make sure that your titles and meta-descriptions are properly filled out because of these are things that are weighed and taken into consideration by the search engines in regards to the overall topics of a webpage. You want to make sure that you do not have duplicate titles and meta-descriptions because this can very easily confuse the search engines and they will have trouble figuring out which site they should rank for a given keyword. Like stated earlier the biggest goal a search engine optimization expert is trying to achieve his overall simplicity of understanding for the search engines. Another thing you want to take into consideration regards to titles and meta-description is the fact you do not want to stuff keywords within these elements. The reasoning behind this is largely due to the fact that the search engines do not enjoy this anymore they also don’t like the old style of search engine optimization regards to titles and meta-descriptions. They want you to base your titles and meta-descriptions off of user quality so you should use the words like you, free, best, now, today, new, and because. The reason why you want to use these words is due to the fact that these are power words and they will attract the users to your website. The more users you can attract to your website the more clicks you will receive it as long as you are providing them with quality content at the end in your user metrics will increase because of it.
Sometimes the littlest things a person can do in regards to search engine optimization on the website of the biggest factors in the eyes of the search engines. Many people attempt to overcomplicate and confuse themselves when attempting to rank your website but if you keep it simple stupid and it is very hard for you to mess it up and it is very easy for the search is to understand the information within a webpage. In retrospect I’m very happy that most search engine optimization experts confuse the process and step on their own toes because this makes it much easier for me to rank websites within the serps with the ease because everybody else’s attempting to overcomplicate a very simple process which leaves huge openings for me to step in and take full advantage of. In regards to search engine optimization you must take everything with a grain of salt you here and you must implement many things while also testing many things in order to fully understand and also appreciate the complexity of the search engines. You also need to remember that if you call yourself a search engine optimization expert you are one of a small group of people who have learned and understood how to game the system and take advantage of the search engines which is something the search engines do not want you to do because they do not make money when you understand their algorithms and have the ability to alter their serps at well.