There are many problems an individual can run into when attempting to optimize a website for the search engines. First of all one of the biggest problems a person can run into when conducting a search engine optimization campaign for a website is finding out that the site has been penalized. If a site has been penalized means that the search engines do not trust the site thus meaning it will not rank within the search engines regardless of the amount of work done to the site. This can include many things but often times it is unnatural linking or a pure spam penalty. Unnatural linking is when you are intentionally linking to yourself from sites that you own and orders to game the system and rank your site within the search engines. This is something that is frowned upon by the search engines because they do not want individuals to be ranking for keywords or certain terms that they have personally placed themselves therefore. The reasoning behind this is largely due to the fact that only a few years ago people were able to rank sites that will for countless keywords and often times the information they provide on those sites were not true or were set up in a way so that people were tricked into buying informational products or supplements that they would receive a commission on. This is one of the biggest changes at the search engines have gone through but it is for the better and it allows more trustworthy sites to be ranked highly within the search engines and actually stick there because they are trusted and have quality content and good user experience when visited by people searching those keywords.
There are many things to take into consideration if your site has a penalty that is a unnatural linking penalty or a peer spam penalty. If your site receives an unnatural linking penalty then this penalty can easily be removed if you email the support team and tell them that you do not have anything to do with the unnatural linking’s and your site has been spammed. Often times they will take this into consideration in the first time he would just have a strike against your site but they will remove the penalty from your site thus allowing you to rank that site within the serps. This is not easily set for the second time your site has been tagged with a unnatural linking penalty because the old saying goes for me once shame on you fool me twice shame on me. If your site however does have a spam penalty that you will not be able to get the site removed from the penalty. This penalty will follow the site long after it has expired another person has purchased the domain. This is one of the things that you need to check before purchasing a domain but often times it can be hard to spot. This is also one of the first thing you need a check for when starting a search engine optimization campaign because if you find a site that has a peer spam penalty that no matter how much work you do to the site it will not rank within the search engines because the site has been dubbed as untrustworthy and spammy. We’ve been reaching out to local and nation wide SEO companies and were going to be introducing some of them here on our site as well as allowing you to talk to them one on one about any questions you may have about SEO and how you can rank your own site. The company we’ll be introducing to you this week is Top Tier Marketing SEO out of Michigan, they have agreed to let any of our users contact them and ask as many questions as they’d like about SEO and how it works. Get ahold of them by using these clickable links to their website: Top Tier Marketing SEO – Free SEO Site Audit, toptiermarketingseo.com/detroit/ – seo company, Grand Rapids SEO – http://toptiermarketingseo.com/grand-rapids/, warren seo, ann arbor seo expert.
Another problem you can run into when trying to optimize the site is over optimization. Often times is when somebody will attempt to do search engine optimization work to a site and they will send direct anchor text to the site with keyword anchor text they’re trying to rank for. This is also something that is frowned upon by the search engines because they want your anchor text portfolio to be extremely natural and you want to make up anchor text portfolio seem as if they are links coming from real sites and real people making the links. You need to take into consideration that people will not spell the same word the exact same way and in the exact same configuration every time. You need to make sure that you use capitals and lower cases as well as various spacing’s and different ways to reward things which is also known as latent semantic indexing. These are some of the few things need to be taken into consideration optimizing a site for the search engines. There are many things you need to be taken into consideration which can be found in our other blog post but these are the few things and need to be taken into consideration as soon as you start any search engine optimization campaign for any website on the web. Many things can go wrong during a search engine optimization campaign but as long as you stick to the root fundamentals and make sure that you do everything by the book and do not become overaggressive that I guarantee you will be able to rank any site you wish within the search engines at will.
There are many things that you need to do in order to make it very easy for the search engines to understand the information on your site. One of the very first things you want to take in consideration is the fact the search engines are robots and they are not human so they cannot think outside the box. They take the information that you give them and they take it as face value. Your number one goal of the search engine optimization expert is to make it easy for the search engines to understand what your site is about so that they can successfully place you within their search engines for the given keyword you are attempting to rank for. This is one of the biggest things people forget about in regards to search engine optimization. They forget that the on page factors are a huge contributing factor to how fast your site will move up in the serps for a given keyword and they also believe that on page optimization is not a large contributing factor to the overall scheme of search engine optimization. Your goal is a search engine optimization expert like stated earlier is to make it as easy as possible for the search engines to understand the information within your site and rank you within the serps for the given keyword you are attempting to rank for. If having proper on page optimization helps even in the slightest bit is something that needs to be thoroughly learned and taken into consideration when attempting to rank websites within the search engines.
In regards to on page you’ll want to make sure that the keyword you are attempting to rank for in the generic or very specific subject of your site is also found within the page. For example if you are attempting to rank for funny cats socks you want to make sure that you have the word funny cat socks within the page you are attempting to rank for that keyword. You also want to make sure that your titles and meta-descriptions are properly filled out because of these are things that are weighed and taken into consideration by the search engines in regards to the overall topics of a webpage. You want to make sure that you do not have duplicate titles and meta-descriptions because this can very easily confuse the search engines and they will have trouble figuring out which site they should rank for a given keyword. Like stated earlier the biggest goal a search engine optimization expert is trying to achieve his overall simplicity of understanding for the search engines. Another thing you want to take into consideration regards to titles and meta-description is the fact you do not want to stuff keywords within these elements. The reasoning behind this is largely due to the fact that the search engines do not enjoy this anymore they also don’t like the old style of search engine optimization regards to titles and meta-descriptions. They want you to base your titles and meta-descriptions off of user quality so you should use the words like you, free, best, now, today, new, and because. The reason why you want to use these words is due to the fact that these are power words and they will attract the users to your website. The more users you can attract to your website the more clicks you will receive it as long as you are providing them with quality content at the end in your user metrics will increase because of it.
Sometimes the littlest things a person can do in regards to search engine optimization on the website of the biggest factors in the eyes of the search engines. Many people attempt to overcomplicate and confuse themselves when attempting to rank your website but if you keep it simple stupid and it is very hard for you to mess it up and it is very easy for the search is to understand the information within a webpage. In retrospect I’m very happy that most search engine optimization experts confuse the process and step on their own toes because this makes it much easier for me to rank websites within the serps with the ease because everybody else’s attempting to overcomplicate a very simple process which leaves huge openings for me to step in and take full advantage of. In regards to search engine optimization you must take everything with a grain of salt you here and you must implement many things while also testing many things in order to fully understand and also appreciate the complexity of the search engines. You also need to remember that if you call yourself a search engine optimization expert you are one of a small group of people who have learned and understood how to game the system and take advantage of the search engines which is something the search engines do not want you to do because they do not make money when you understand their algorithms and have the ability to alter their serps at well.