Search engine optimization is the art in the skill of having the ability to rank a site within the search engines for any given keywords you desire. The reason why I say it is both an art and the scale is largely due to the fact you have to be able to take into consideration all the contributing factors that go into play when trying to rank a site within the search engines. This is why it is an art and skill. You have to be able to visually paint a picture in your mind of what the site needs in order to rank highly within the search engines which can have a multitude of factors that go into play. For example you need to be able to create a visually appealing website that has calls to action which entice the visitors of the site to either travel further into the site or purchase an item within that site. This is one of the larger parts of the art aspect of search engine optimization. The skill part is being able to understand whether or not your site is working properly and doing the job you expected to do. This takes much skill and often times it is not something that can easily be learned by reading a book or taking a course. It is something that needs to be learned firsthand while in the trenches fighting other websites for rankings and clientele. In layman’s terms search engine optimization is ranking sites within the search engines. It is fully optimizing sites so that the search engines can very easily understand and read the information within a site thus allowing them to have the ability to place you within their search engine results pages for the given keyword you are attempting to be seen for.
There are many aspects ago in the search engine optimization but to break them into two broad categories it would be on page and off page optimization. On page optimization is the information that is found within the page at the search engines will read to figure out what your site is about. Many things need to be taken into consideration when optimizing your on page optimization. You want to make sure that you have the keyword you want to rank for within the page but you also want to make sure that you do not stuff those keywords on that page over a 2% margin. This means that for every 100 words you have on the page you want to have given keyword you want to be known for only two times. Of course this is a very general number and you can very easily go over that number or under that number but you want to stay within the 2% range because anything over that will be unlike to buy the search engines robots. If you have over a 2% margin and often times your site could be flagged for keyword stuffing which is a negative ranking factor in the eyes of the search engines. The next thing you want to take into consideration are the H tags you use on the page. You want to make sure that you do not have more than one H1 tag per page but you can have as many of the other H tags as you wish such as H2 tags, H3 tags, or H4 tags. You also want to make sure that you have your most important information above the fold meaning that the site that shows up as soon as the person clicks on your site within the browser the information that shows up before they scroll down. Often times you want to have information above the fold because this is the first thing that people will see in this will dictate whether or not they will bounce from your site. Lucky for our reader we have come across another great SEO company that has agreed to give anyone a free site audit if they would like ($200 value) just for mentioning that we sent you! We couldn’t believe it when we heard them say that so we made sure to ask them again and they said FREE! So here are a few links so you have the ability to reach them and take a look at a few of the pages they have on their site so you can see how to properly build out and optimize a webpage, and also get you free site audit: Michigan Seo Pro link to site, click for webpage – http://michiganseopro.com/detroit/, grand rapids seo – michiganseopro/grand-rapids, follow the link – michiganseopro.com/waterford, west bloomfield seo.
Finally you want to take into consideration your off page optimization. Off page optimization are all the elements of a website that are not on the actual website itself then most times are not within the control of the webmaster. Elements that come into consideration when thinking about off page optimization are links. You want to make sure that you have a links pointing to your site but you also want to make sure that those links are trustworthy. If you have on trustworthy links pointing to your site than it is a negative ranking factor because the sites are not trusted by the search engines. If a site that is not trusted by the search engine is pointing a link to your site then this is showing the search engines that you are associated with on trustworthy individuals thus getting your site red flagged by the search engines. Another thing you want to take into consideration is the anchor text of those links pointing to your site. You want to make sure that you have a very diversified link portfolio if you are building links to your own personal website because you need to stay natural as to not draw attention to yourself from the search engines. This is one of the easiest ways to become over optimize and put your site into a hole that you will then have to dig yourself out of. One of the things I always think of when building links to my own sites is the fact that I would rather have to send five more additional links in order to rank a website for a given keyword then to dig myself out of a hole that I have made which could take three times as many links than the five additional links it would take to just rank the site the correct way in the first place.
To be completely honest there is really no fast way to show up in the maps. This is 100% dictated by the search engines and they are only a few things that you can do to help sway their opinion on whether or not your site shows up in the maps. First of all you want to make sure that your name, address, and phone number are identical for every citation and director you fill out. The reasoning behind this is due to the fact that this is how the search engine gets his information for where your physical business is located. You need to make sure that all the information you provide for these types of sites are identical or else you will confuse the search engines. If you confuse the search engine this can make it a very difficult process for them to figure out where your site is located thus having trouble placing you within the maps. This is one of the largest factors that I take into consideration when individual client asked me if I can rank their website within the maps. There is really no way to rank a site within the maps unless you have all of the citations and directories that your competitors have for that local keyword you are attempting to rank in the maps for as well as additional. In addition to this you also need to make sure that all of your information across the board is identical to itself because this is once again the hugest contributing factor as to whether or not site will show up in the maps.
You need to remember that even if all of this information is identical that does not guarantee that you will receive a spot with the maps. This is one of the hugest things that people forget when selling client specific search engine optimization gigs. They will tell people that they can rank them in the maps which is something that you should never sell. The reason why you should never tell a client that you can rank their site with the maps is due to the fact that even if you do everything right and fill out all the information correctly as well as have all of the correlating citations and directories as your competition this does not mean that the search engines will place your site within the maps for the given keyword you want it to rank for. Another contributor factor that this is the fact that you have to have an actual physical address in the city or local Geo modifier you are attempting to rank for. For example if you are attempting to rank your site in the maps for Miami then you will have to have an actual physical address in Miami and have a Google my business account for that address. This is one of the hugest factors that comes into the equation if you want to rank in the maps. You also need to take into consideration that you cannot have multiple Google my business account for one given address. You are only allowed one Google my business account per address and this comes into play when you have a building that hosts several companies within it. Often times this comes into play when you are dealing with lawyers and attorneys because there can be several different firms within one building but all of them have the exact same address which is a huge confusing factor to the Google and other major search engine algorithms.
Because of these factors you can never guarantee a client that you will be able to place their site in the maps. Often times you will show up in the maps if you have done things correctly in the search engine enjoy your site. I have personally started one site and without having any links to the site which is having properly done my citations and directories and having a keyword in my domain name they placed me number one in the maps for countless keywords overtaking powerhouse companies that have been in the same niche for over 10 years. It got to the point that these companies were getting so frustrated with me being able to outrank them in the maps without any links that they were submitting my site to Google telling them that I was spamming the serps. Of course this wasn’t true and I was just starting up a new business and now this same business ranks on page 1 for hundreds of keywords in over 50 cities. With this being said if you know what you’re doing and you know how to properly optimize your site as well as the correct steps to take when building out a site it is very easy for you to overtake competition that has been in the game for a very long time regardless of the amount of power they have going to their site. This is one of the biggest exhibiting factors to becoming a search engine optimization expert and if you can prove your worth on the battlefield than it is easy for clients to run to you when their search engine optimization campaigns are going in the wrong direction.