There are many things that you need to do in order to make it very easy for the search engines to understand the information on your site. One of the very first things you want to take in consideration is the fact the search engines are robots and they are not human so they cannot think outside the box. They take the information that you give them and they take it as face value. Your number one goal of the search engine optimization expert is to make it easy for the search engines to understand what your site is about so that they can successfully place you within their search engines for the given keyword you are attempting to rank for. This is one of the biggest things people forget about in regards to search engine optimization. They forget that the on page factors are a huge contributing factor to how fast your site will move up in the serps for a given keyword and they also believe that on page optimization is not a large contributing factor to the overall scheme of search engine optimization. Your goal is a search engine optimization expert like stated earlier is to make it as easy as possible for the search engines to understand the information within your site and rank you within the serps for the given keyword you are attempting to rank for. If having proper on page optimization helps even in the slightest bit is something that needs to be thoroughly learned and taken into consideration when attempting to rank websites within the search engines.
In regards to on page you’ll want to make sure that the keyword you are attempting to rank for in the generic or very specific subject of your site is also found within the page. For example if you are attempting to rank for funny cats socks you want to make sure that you have the word funny cat socks within the page you are attempting to rank for that keyword. You also want to make sure that your titles and meta-descriptions are properly filled out because of these are things that are weighed and taken into consideration by the search engines in regards to the overall topics of a webpage. You want to make sure that you do not have duplicate titles and meta-descriptions because this can very easily confuse the search engines and they will have trouble figuring out which site they should rank for a given keyword. Like stated earlier the biggest goal a search engine optimization expert is trying to achieve his overall simplicity of understanding for the search engines. Another thing you want to take into consideration regards to titles and meta-description is the fact you do not want to stuff keywords within these elements. The reasoning behind this is largely due to the fact that the search engines do not enjoy this anymore they also don’t like the old style of search engine optimization regards to titles and meta-descriptions. They want you to base your titles and meta-descriptions off of user quality so you should use the words like you, free, best, now, today, new, and because. The reason why you want to use these words is due to the fact that these are power words and they will attract the users to your website. The more users you can attract to your website the more clicks you will receive it as long as you are providing them with quality content at the end in your user metrics will increase because of it.
Sometimes the littlest things a person can do in regards to search engine optimization on the website of the biggest factors in the eyes of the search engines. Many people attempt to overcomplicate and confuse themselves when attempting to rank your website but if you keep it simple stupid and it is very hard for you to mess it up and it is very easy for the search is to understand the information within a webpage. In retrospect I’m very happy that most search engine optimization experts confuse the process and step on their own toes because this makes it much easier for me to rank websites within the serps with the ease because everybody else’s attempting to overcomplicate a very simple process which leaves huge openings for me to step in and take full advantage of. In regards to search engine optimization you must take everything with a grain of salt you here and you must implement many things while also testing many things in order to fully understand and also appreciate the complexity of the search engines. You also need to remember that if you call yourself a search engine optimization expert you are one of a small group of people who have learned and understood how to game the system and take advantage of the search engines which is something the search engines do not want you to do because they do not make money when you understand their algorithms and have the ability to alter their serps at well.