Search engine optimization is the art in the skill of having the ability to rank a site within the search engines for any given keywords you desire. The reason why I say it is both an art and the scale is largely due to the fact you have to be able to take into consideration all the contributing factors that go into play when trying to rank a site within the search engines. This is why it is an art and skill. You have to be able to visually paint a picture in your mind of what the site needs in order to rank highly within the search engines which can have a multitude of factors that go into play. For example you need to be able to create a visually appealing website that has calls to action which entice the visitors of the site to either travel further into the site or purchase an item within that site. This is one of the larger parts of the art aspect of search engine optimization. The skill part is being able to understand whether or not your site is working properly and doing the job you expected to do. This takes much skill and often times it is not something that can easily be learned by reading a book or taking a course. It is something that needs to be learned firsthand while in the trenches fighting other websites for rankings and clientele. In layman’s terms search engine optimization is ranking sites within the search engines. It is fully optimizing sites so that the search engines can very easily understand and read the information within a site thus allowing them to have the ability to place you within their search engine results pages for the given keyword you are attempting to be seen for.

There are many aspects ago in the search engine optimization but to break them into two broad categories it would be on page and off page optimization. On page optimization is the information that is found within the page at the search engines will read to figure out what your site is about. Many things need to be taken into consideration when optimizing your on page optimization. You want to make sure that you have the keyword you want to rank for within the page but you also want to make sure that you do not stuff those keywords on that page over a 2% margin. This means that for every 100 words you have on the page you want to have given keyword you want to be known for only two times. Of course this is a very general number and you can very easily go over that number or under that number but you want to stay within the 2% range because anything over that will be unlike to buy the search engines robots. If you have over a 2% margin and often times your site could be flagged for keyword stuffing which is a negative ranking factor in the eyes of the search engines. The next thing you want to take into consideration are the H tags you use on the page. You want to make sure that you do not have more than one H1 tag per page but you can have as many of the other H tags as you wish such as H2 tags, H3 tags, or H4 tags. You also want to make sure that you have your most important information above the fold meaning that the site that shows up as soon as the person clicks on your site within the browser the information that shows up before they scroll down. Often times you want to have information above the fold because this is the first thing that people will see in this will dictate whether or not they will bounce from your site. Lucky for our reader we have come across another great SEO company that has agreed to give anyone a free site audit if they would like ($200 value) just for mentioning that we sent you! We couldn’t believe it when we heard them say that so we made sure to ask them again and they said FREE! So here are a few links so you have the ability to reach them and take a look at a few of the pages they have on their site so you can see how to properly build out and optimize a webpage, and also get you free site audit: Michigan Seo Pro link to site, click for webpage –, grand rapids seo – michiganseopro/grand-rapids, follow the link –, west bloomfield seo.

Finally you want to take into consideration your off page optimization. Off page optimization are all the elements of a website that are not on the actual website itself then most times are not within the control of the webmaster. Elements that come into consideration when thinking about off page optimization are links. You want to make sure that you have a links pointing to your site but you also want to make sure that those links are trustworthy. If you have on trustworthy links pointing to your site than it is a negative ranking factor because the sites are not trusted by the search engines. If a site that is not trusted by the search engine is pointing a link to your site then this is showing the search engines that you are associated with on trustworthy individuals thus getting your site red flagged by the search engines. Another thing you want to take into consideration is the anchor text of those links pointing to your site. You want to make sure that you have a very diversified link portfolio if you are building links to your own personal website because you need to stay natural as to not draw attention to yourself from the search engines. This is one of the easiest ways to become over optimize and put your site into a hole that you will then have to dig yourself out of. One of the things I always think of when building links to my own sites is the fact that I would rather have to send five more additional links in order to rank a website for a given keyword then to dig myself out of a hole that I have made which could take three times as many links than the five additional links it would take to just rank the site the correct way in the first place.